Low-fat Greek yogurt. No artificial flavors. No gluten. 2% milkfat. 45% less sugar than similar yogurt (Chobani Less Sugar Greek Yogurt: 10 g sugar per 6 oz; similar yogurts without sugar substitutes: avg. 19 g sugar per 6 oz). No GMO ingredients. Just a hint of natural vanilla and cinnamon blended with delicately creamy Greek yogurt. Sometimes all it takes is a little less just a wink at the simplicity of a little piece of nature. And when you take that pure and subtle flavor and blend it with delicately creamy Greek Yogurt, with nearly half the sugar of other similar yogurts, you end up with something so real and balanced it's the closest to generous that less can get. No artificial sweeteners. No preservatives. No rBST (Milk from rBST-treated cows is not significantly different). Grade A. chobani.com. Questions or comments? 1.877.847.6181. A portion of profits for a better world.